Free NPS Survey Question Generator

NPS (Net Promoter Score) is a customer loyalty metric that asks respondents to rate on a 0-10 scale how likely they are to recommend your product or service. Scores of 9-10 are Promoters, 7-8 are Passives, and 0-6 are Detractors. Your NPS is calculated by subtracting the percentage of Detractors from Promoters, giving you a score between -100 and +100.

Simply describe your business, product, or service in the text field, select your target audience (customer, employee, partner, etc.), and click 'Generate Questions'. The tool will instantly create a standard NPS question plus 4 tailored follow-up questions. You can copy individual questions or all questions at once using the copy buttons.

Good NPS follow-up questions are open-ended, persona-specific, and help you understand the 'why' behind the score. They should explore what's working well, identify areas for improvement, and uncover specific pain points or delights. The best follow-ups are conversational and encourage detailed, actionable feedback rather than yes/no answers.

Absolutely! The generated questions are designed to be a strong starting point. Feel free to edit them to match your brand voice, add specific product names, or adjust them based on your unique context. The questions are crafted to be professional and effective, but customization is always encouraged.

Customer NPS (cNPS) measures customer loyalty and likelihood to recommend your product or service. Employee NPS (eNPS) measures employee satisfaction and likelihood to recommend your company as a place to work. The follow-up questions differ significantly - customer NPS focuses on product experience and value, while eNPS explores workplace culture, growth opportunities, and job satisfaction.

NPS surveys work best when sent at key touchpoints in the customer journey: after a purchase, following customer support interactions, or quarterly for ongoing relationships. Keep surveys short (NPS question + 2-3 follow-ups), send via email or in-app, and ensure they're mobile-friendly. Aim for a response rate of 10-30% and always close the loop by following up with respondents.